High-intent search acquisition

Google Ads Management Focused on High-Ticket Qualified Enquiries

Capture Homeowners Actively Searching for High-Ticket Trade & Design Work

Most trade Google Ads campaigns bleed budget on DIY searches, price-shoppers, and generic traffic. We build and manage disciplined Google Search campaigns engineered specifically to capture qualified, high-margin project enquiries across your exact New Zealand service postcodes.

The hlm framework

How We Engineer Paid Search for Considered Purchases

A disciplined approach designed to isolate high-intent homeowners and eliminate wasted ad spend.

01
PILLAR 01 • SEARCH INTENT

High-Intent Commercial Keyword Architecture

We exclusively target search terms that indicate immediate buying intent and project readiness—such as "custom architectural home builders," "concrete plunge pool installers," and "luxury kitchen design consultation."

DELIVERABLE High-Intent Search Architecture
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02
PILLAR 02 • WASTE PREVENTION

The Negative Keyword Shield

Before spending a single dollar, we install a pre-built negative keyword library with over 800+ excluded terms (covering DIY, cheap, free, kits, jobs, apprenticeships, and courses) to ensure zero budget leakage.

DELIVERABLE 800+ Negative Keyword Shield
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03
PILLAR 03 • CONVERSION CRO

Dedicated Conversion Landing Pages

We never send paid search traffic to your homepage. Every ad group routes to a tailored landing page with structured qualification fields, social proof, and clear quotation triggers.

DELIVERABLE Tailored Intake Landing Page
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04
PILLAR 04 • ATTRIBUTION

Verified Enquiry & Call Tracking

We deploy real-time call tracking and form submission conversion tags directly into Google Analytics 4. You see exactly which search terms produce verified phone calls and booked consults.

DELIVERABLE GA4 Event & Call Tracking Sync
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The Desired Paid Search Outcome High-intent project enquiries delivered straight to your phone and inbox without wasted clicks.
✓ 0% Budget Bleed on DIY ✓ Direct Google Billing ✓ High-Ticket Qualified Leads
Commercial investment

Straightforward Pricing. Zero Agency Markups.

Choose between focused standalone search management or our all-in-one flagship growth retainer.

Specialist Retrofit
Standalone Ads Retainer
Ideal for businesses with a high-converting website who want dedicated search traffic management.
$
865
/ month + GST
Dedicated Search Focus
Package Inclusions:
★ Recommended full engine
Complete acquisition
Growth Marketing Retainer
Our flagship engine combining Google Ads with local SEO, short-form video, and dedicated landing page creation.
$
2,105
/ month + GST
Complete Multi-Channel Engine
Package Inclusions:

Need multi-location regional targeting, high monthly ad spend management ($5k+), or an urgent legacy account rescue? We structure bespoke search management individually.

Request a bespoke scope here →

The HLM Direct Billing Policy

We believe third-party ad spend belongs to you. Your ad budget is paid directly to Google LLC from your own business card. We never take a percentage of your media spend, mark up click costs, or hide invoices behind blurred reports.

Implementation timeline

How We Launch & Calibrate Your Campaigns

From diagnostic review to live qualified enquiries in under 14 business days.

01
DAYS 01–04 • AUDIT & FILTERS

Demand Audit & Negative Shield Setup

We evaluate regional search volume across your target postcodes, identify high-margin keyword intent, and configure your pre-launch negative keyword filters.

DELIVERABLE Search Audit & Exclusion Matrix
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02
DAYS 05–08 • BUILD & COPY

Architecture & Landing Page Build

We write persuasive ad copy, configure campaign extensions, and construct a dedicated conversion landing page tailored to your primary service.

DELIVERABLE Ad Copy Assets & Landing Page
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03
DAYS 09–11 • LAUNCH SPRINT

Conversion Tagging & Campaign Launch

We deploy Google Analytics 4 event tags and phone call tracking numbers, test lead notification delivery, and launch the campaigns live.

DELIVERABLE Live Campaigns & Verified Tracking
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04
ONGOING • CALIBRATION

Calibration & Bid Optimization

During the initial 30 days, we perform aggressive weekly search-query scrubs and bid tuning to ensure maximum budget efficiency.

DELIVERABLE Weekly Search Term Pruning & CRO
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The 14-Day Deployment Standard A structured sprint that transitions search demand into live, qualified phone calls and consults.
✓ 14-Day Rapid Launch ✓ Weekly Search Pruning ✓ Verified Return on Ad Spend
Take the next step

Request a Complimentary Google Ads & Search Opportunity Audit

Already running Google Ads? We will audit your search term history, expose wasted clicks, and identify missing negative keywords. Starting fresh? We will provide a forecast of search volume and estimated lead costs across your service territory.

Already working with HLM?

No website yet? Simply leave website URL field empty—we frequently build turnkey websites from scratch for new or transitioning businesses.

Package Confirmation & Onboarding
Selected Package

Submit your project details below. Our strategy directors will review your existing website, verify category availability in your service territory, and reach out within one business day with your tailored onboarding brief. No payment is required today.

No website yet? Simply leave website URL field empty—we frequently build turnkey websites from scratch for new or transitioning businesses.

Request Your Free Marketing Assessment

No website yet? Simply leave website URL field empty—we frequently build turnkey websites from scratch for new or transitioning businesses.